While we know of impressive statistics on smartphone/tablet and gadget use these days, many companies still do not provide visitors with an adaptive responsive website for various screens/viewports, leaving aside the benefits of a responsive website.
Making a special website for smartphones/tablets long ago has stopped being the solution for this type of problem of lack of responsiveness, not to mention that it would entail additional maintenance costs.
I believe, that after reading this article, you will have a solid understanding of the importance of this subject.
1 – Better user experience (UX)
A positive user experience (UX) is critical to your success on the internet. For this to occur in both computers and other screens of different sizes, it will be imperative that the website is responsive and functional in all types of devices.
Responsive web design consists of making websites adapt to the viewport of the visitor’s devices. The viewport corresponds to the screen area that users have available on their devices to display the website.
The goal here is a website that loads fast and smoothly. The user should not feel the need to zoom in the phone/tablet when using the website.
If a user is seeing your website for the first time on a small screen and is frustrated by the experience, there is a very high likelihood that he will leave immediately and go to another website, probably for the competition.
On the other hand, if the user has a positive experience with the website, this same user will be much more likely to stay, and who knows, if everything is well aligned in your company strategy, become your client.
In addition to smartphones and tablets, other devices exist with the ability to present websites such as detections, digital desks, clocks, etc …
2 – Better SEO ranking
Responsive web design is a key factor in making your website go up in search engine results index.
Having a responsive website is no longer a bonus. On the contrary, it is clearly a necessity, which can have a decisive impact on the growth of your business.
To summarize: a responsive website is a website whose architecture is designed to fit the dimensions of the visitor’s screen.
3 – Easier and cheaper maintenance
A website with a responsive layout often makes unnecessary the creation of mobile applications, which would increase expenses.
This is one more of the advantages of creating a responsive website these days.
A responsive website makes your web presence faster and cheaper, allowing any change to take effect on any type of device.
It is easier to maintain a responsive website than trying to have multiple versions for all the devices on the market.
Therefore it adds you more time, and money, you can invest in other important areas of your business.